Thursday, January 23, 2014

Follow Your Dream Company on Twitter

I've been using Twitter for a little under a year now and I'm learning how it can have its professional benefits in addition to being social.

Does your dream company have a Twitter account? Follow them!
Does your dream company have a recruitment/job Twitter account? Follow that account too!

I've learned so much about the companies I follow on Twitter that I may not have paid attention to in another form of media. Corporate tweets can include anything from news about the company, changes in leadership, new developments, office buildings, employee highlights, company culture, and more. As I mentioned in my previous post, recruitment season is upon us and it is important to research companies before any type of interview or career fair. Following the corporate Twitter account of the company you plan to speak to or interview with is a great way to have some of your research done for you.

Think about it - in the midst of learning about your friends' meals, new shoes, or vacation plans, you can also learn that Company A just renovated their Northeast headquarters or that Company B just hired a new CIO. Those quick tweets can turn into golden conversation topics in an interview, introduction, information session, networking dinner...you name it!

Readers: the follow is worth it! :)

Jewel's Random TidBits - If you read what others say about the company through their retweets or mentions, that can also be a good way to learn about company culture and image.

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